It’s a new year, which means there are new trends and opportunities automotive aftermarket shops should embrace to differentiate themselves from the competition in their respective area. Here’s a look at some of the top trends that look to shake up the field in 2018:
Marketing to Owners of Older Vehicles
According to V12 Data, the average age of the vehicle fleet in the U.S. has increased by about 17% over the past decade. What’s more is the length of vehicle ownership has also increased by about 60%.
Noting that consumers are hanging onto their vehicles for longer and that about three-quarters of all aftermarket services are performed by independent shops, it makes sense to target these types of vehicle owners – especially when you can assume that older vehicles lead to more lucrative repairs.
Adoption of Software
Software just makes things easier and more efficient for shop staff and consumers alike. We recommend using a cloud-based program that’s able to multi-task and perform the likes of managing inventory, creating labels, tracking products and more in real time.
All it takes to realize the benefits that a good software program, such as Fuse5 Automotive Software, has to offer is the commitment to training employees on how to use it.
Offering Value-Added Purchases
Many automotive aftermarket shops focus on offering a quality repair service – and nothing else. That’s a mistake, as the right value-added products sold in store and online (e-tailing) can help your bottom line and save your customers another trip to the store.
We recommend having some of the basics in stock at your store (wiper fluid, upholstery cleaner, wax/polish, glass cleaner, etc.) and a more extensive array of parts available for online purchase. Try to make your store as much of a one-stop resource as possible.
Want to learn more about how Fuse5 Automotive Software can help your business grow in 2018? Schedule your one-on-one demo today!